I am a creative director and strategist. Yes, I can design things, but more importantly, I see the big picture and determine what is to be created and why we are doing it. I work best when engaged early on, by fixing what is happening at the source of a brand's challenges; everything else seems to fall into place.

Below are just some things I do.

Big Ideas
The bigger, the better.

Identity Development
The genesis of it all.

Advertising Campaigns
Cohesive, everywhere.

Content Creation
Words and custom imagery.

Brand Positioning
Finding the white space.

Creative Strategy
What, where and why.

By using a process of research, observation and discovery,
I bring ideas to life through design and make better brands.

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©2015 Cali Fagan